Services > Market Research > Overview

Custom Market Research & Market Analysis

Ducker Worldwide designs proven research and intelligence programs to discover and create opportunities for client advantage and greater performance outcomes.

Ducker Worldwide is renowned for its ability to gather unique market, customer and competitive insights where others cannot. We own and manage our regional market research centers and employ advanced analytics relevant in today's market research industry. Applying over 53 years of experience, Ducker aligns quantitative and qualitative methods with specific client needs.

Customer Focus Market Research
A powerful alignment between a company and its customers comes with the advanced methods and industry expertise Ducker employs to evaluate and develop a client’s customer experience, the valued products and services they provide and the delivery of its brand promise.

Channel & Distribution Market Research
A highly-competitive supply chain with optimized pricing is realized through application of Ducker’s proprietary tools and analysis focused on the tightening and alignment of product and service distribution.

Market Demand and Landscape Market Research
A maximized approach to realizing opportunities in the marketplace is established with the Ducker approach in assessing and forecasting market demand against competitor landscape.

Specific market research and intelligence deliverables include: 

  • Market size and segmentation
  • Growth forecasting and modeling
  • Competitive intelligence and benchmarking
  • Distribution audits and new routes to market
  • Technology testing, feasibility and launch assistance
  • New product innovation support
  • Price optimization strategies
  • Channel purchase process and decision making
  • Voice of the customer
  • Sales and lead generation
  • Brand positioning and integrated marketing communications