Ducker Worldwide is a strategic consulting and research firm driven to achieve our clients’ most ambitious growth goals through custom market intelligence, strategic consulting and financial advisory services. With over 50 years of experience, pricing research is one of the many types of projects we offer our clients. We have assisted clients in assessing current price points as well as future pricing for products not yet introduced to the market in several industries, including:
- Building and Construction
- Heavy equipment
- Oil and gas
- Transportation (Aerospace, Off-highway equipment, Recreational Vehicles, Truck and Trailer)
Our dedicated research sciences team has expertise in many quantitative and qualitative data analysis methods, equipping us to assist our clients in selecting the best methodology to meet their needs. When conducting pricing research, there are several methodologies that provide unique insights into the market under analysis.
Conjoint analysis, including CBC (Choice-Based Conjoint) & Discrete Choice Modeling as well as ACBC (Adaptive Choice-Based Conjoint), is a trade-off technique which attempts to replicate consumer decision-making. This is especially effective in creating demand curves for a product at different price levels, and to identify the ideal or most desired attribute combinations of a product or service offering.
Van Westendorp’s Price Sensitivity Meter is another methodology used to gauge price points. It is a direct questioning technique used to determine acceptable lower and upper boundaries of pricing, as well as the optimal price point for the product.
Ducker Worldwide provides a rare combination of in-depth research, thoughtful analysis and strategic marketing activities that assists our clients to assess pricing strategies in their market. With teams dedicated to specific markets, our industry knowledge is beneficial in providing context surrounding respondent data. This further allows us to provide our clients with clear perspective of their market and the best possibly pricing strategy.