Business Market Research Services

Business Market Research Services

Ducker Worldwide provides a rare combination of in-depth research, thoughtful analysis and strategic marketing activities for service companies, which has made Ducker Worldwide an indispensable strategic partner for clients throughout the world.  Additionally, Ducker Worldwide understands the key trends and market demands which allow companies to get a full perspective on services they may need to enhance or incorporate into their customer offerings.

Ducker Worldwide continues to partner with clients to identify unmet customer needs as well as improve upon current service offerings through:

  • Improving business case accuracy with primary research to more precisely size and segment the potential market for client offerings now and in the future
  • Profiling the behaviors and decision processes used to select managed services including factors for switching, critical performance thresholds and clients’ position in the market
  • Identifying clients’ strengths and weaknesses
  • Analyzing important service improvements/unmet needs identified by customers
  • Identifying key areas of unmet needs by customer or industry sector that may offer competitive advantage or service expansion opportunity
  • Defining potential points of entry among non-customers/prospects to address critical needs and win business against competing players
  • Financial analysis
  • Developing a set of recommendations to advance next stages of growth and commercial success

Ducker Worldwide has experience with service companies in several industries, including:

  • Healthcare services
  • Marketing outsource vendors
  • Manufacturing service companies
  • Financial services companies
  • Technology, automation, software service companies
  • Safety and security
  • Retail
  • Residential construction
  • Nonresidential construction
  • Industrial products
  • Automotive products
  • Transportation

Our team holds proprietary knowledge and will work with you to develop the right customized program to address your organization’s needs. For more information on our strategic services and industry expertise, contact one of our team members at 1-800-929-0086 or email us at

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